Our Work
A selection of projects, clients, and consulting engagements across Web2 and Web3.
MilitaryRetirementCalc.com
Designed and launched a free financial resource tool helping U.S. military service members calculate and understand their retirement and VA benefits along with their salary needed for their new careers. Built to fill an educational gap in military financial planning with clean UX and SEO-optimized content.
Active web resource serving the military community with retirement planning education
Learn MoreSeerly
Provided growth strategy and go-to-market consulting for Seerly, an AI-powered Generative Engine Optimization product. Advised on audience development, positioning, and market buildout in the AI GEO space.
Delivered comprehensive GTM strategy and AI search visibility growth playbook
Learn MoreBenqi Finance
Conducted deep customer persona research and market sizing for Benqi Finance, a leading DeFi lending protocol on Avalanche. Delivered four behavioral personas with segmentation analysis, conversion journey maps, and strategic growth recommendations.
Delivered full persona research, audience deep dive, and prioritized marketing strategy
View Case StudyBullet
Audience research and community strategy consulting for Bullet, including competitive landscape analysis and growth channel recommendations for community expansion.
Delivered audience deep dive and community growth framework
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